Our daughter's grade school is right across the street, so it's
easy to hop on the bike and with her on the seat tube we have a nice ride to
the playground.
When we get close to the school, signs abound telling everyone
to slow to 20 mph from 7:30 AM - 8:30 AM. There is the typical school zone
sign, and the white lettering on the pavement.
In fact, at the corner there is even a senior citizen crossing
guard!
Ever notice how everything ties together? Each weekday morning
millions of kids go to school with hardly an incident? How can that be?
Optimization. Based on years of what works and what doesn't,
local governments know what signs to place where, what color, size, style of
lettering, color of lettering, reflectivity, height, distance from the school,
distance to the school, and many other factors that have made school zones
safe.
Likewise, there is a pool of experience that can greatly improve
the monetization of your pages with Google AdSense ads. If you were starting a
new school zone in your city, and you were appointed to create the "safest
zone", would you start experimenting around? Wouldn't it make sense to do
as much research as possible into what has been successful?
That's exactly what I've done with AdSense.
Lately I've been writing about different tips on how to get more
visitors to your site because that is a vital part of the monetizing equation
with Google AdSense. It only makes sense that in order to realize any revenue
at all with a campaign, you must have someone visiting your pages and viewing
the "ads".
But once those visitors start showing up at your site, either
through promotion on your own, or by using Google's AdWords to point them here,
cashing in on the experience of AdSense pioneers will insure that you're
converting those visitors into clicks on AdSense ads displayed on your site.
When I first learned about AdSense, I thought I was dreaming.
Here was a company (Google), willing to pay me for the traffic I was already
enjoying to my sites. As I related in an earlier post, my friend, Matt Wright,
explained to me that he was making well into four figures a month on his sites.
If you're like most of us, you not only want to enjoy the
profit, you want to know the best recipe possible to have the best results
possible. (Squeeze that turnip, baby!)
I remember when I started drinking coffee. Wow, good stuff! As
the years went by, and the event of being able to get better coffee, I learned
that the way I was creating my "cup" was really crappy. It was
"good", but someone showed me "better". Much better! Soon,
I purchased a burr grinder and bought high quality beans.
I experimented with different roasts and found ones I enjoyed
much more than others. I found that water played a great part in making that
perfect cup. Bottom line, it took some experimentation and following successful
recipes of coffee "pioneers" to get me to a connoisseur of coffee.
Let's look at what has worked best with
AdSense. Consider this a recipe you should try.
1.
Displaying images directly above the "leaderboard"
style ads. What happens is the pictures draw the eye to the ads and they become
even more appealing. You must be careful that you are not drawing unnecessary
attention to the ads. In other words, keep the images generic. Anything that
may construe the images as being from the AdSense ads is against the Google
AdSense Terms of Service agreement.
2.
We've talked about experimenting with colors. Pioneers tell us
the very best click thrus are realized when the ad itself blends with the
format and colors of your web page.
3.
Make sure you have ads on every page of your site. In this case,
more IS better. Again, stick with the program rules. Currently you are allowed
three ad groups and one text link group per page.
4.
Get fat! According to Google, a wider is better because it holds
more content and make it easier to read without dropping down line after line.
The most effective sizes for click-thrus are 326x280, 300x250 (inline
rectangle), 160x600 (wide skyscraper).
5.
Guru's say to place your ads in the top section of the page and
to the left. Why? Better for maximum eye attention. Visualize the monitor as a
piece of paper and cut it in half horizontally. Secret: top left!
6.
Did you know you can earn AdSense money with a Google
"search box" on your site? For more on this, see: Google AdSense Tour
[http://www.google.com/services/adsense_tour/page6.html] Users can search just
Google or your entire website. If they click on the ads displayed on the search
page, you earn money.
7.
Use "link" type ads. These are smaller text ads
ranging in six sizes from 120x90 pix to 728x15 pixels. You can add one link
unit to the already allowed three ad units per page, giving you a maximum of
four ad units on a page. Again, it gives you another opportunity for revenue.
Google Link Units http://www.google.com/support/adsense/bin/topic.py?topic=294
8.
Track, track, track! Use channels to track different ad formats
and color schemes you've created to find out which ad units are working best.
Then, take that information to tweak and refine your site. For more, see: What
are Channels? http://google.com/support/adsense/bin/answer.py?answer=9868&topic=152
9.
Tweak even more by adding special tags to your pages. This
assists Google in knowing where the "real content" is on your pages
which results in more targeted ads and hopefully higher click-through rates for
you. It's called: Section Targeting. https://www.google.com/support/adsense/bin/answer.py?answer=23168
10.
Never forget that content is king! Think of content as your
resume to the world. It doesn't have to be about you, but it should reflect
something of value to the end user.
http://ezinearticles.com/?expert=Dave_Jackson
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