By Anthony Heng
AdSense by Google is nothing new. You simply have to sign up,
get approved for the AdSense program, after which you can insert small snippets
of code in your webpage. Google will then ensure proper banners are displayed
in the various locations you specify, presenting ads relevant to the contents
of your site. And voila, you earn a small fee when visitors go to your site and
click on the ads. Sounds like a piece of cake to make some money. Try it first
and you will realise the difficulty.
It all voice down to your true understanding of AdSense - how it
works, how to position the ads, should text or graphics ads be used, what is
considered as click fraud, how to track your AdSense campaign, AdSense pros and
cons, so on and so forth. Many people simply start without doing much read up
or background research. As a result, they fail and simply complain one cannot
earn via AdSense. This is totally unfounded.
By applying proper strategies and methods, AdSense can be a very
good way of generating constant revenue on your site. In this article of mine,
I will cover on two main areas - Ads Positioning and Graphics vs Text-based
Ads.
1. Ads Positioning
Frankly, there is no universal position that is guaranteed to
improve your revenue. Experimenting with various positions is one way to find
out. But of course certain position should be better than others. For my case,
I would highly recommend to place the ads right above, and within the main
content of your web site. Another great place would be on the left side of the
page. Most reading starts from left to right. And by placing on the left area,
there will be a higher chance of being viewed, and thereby being clicked on.
However, if you have more than one ad, you have to be cautious
on where they are located in the html code as well. Also, if you have too many
ads, you may get a lower click through rate, rather then generate more revenue.
Too many ads can be a nuisance and visitors might not follow ads from the
places where there are ads popping or appearing everywhere on the site. Do not
overdo it.
Make the ads blend in as much as possible to the layout of your
site. See your own site from a third party point of view to judge whether your
ads are in the best position. You can always get feedback and advice from your
friends.
One tip is to make use of AdSense channels feature to monitor
and gauge how your ads are faring throughout your campaign.
2. Graphics vs Text-based
This is rather subjective. Some people may feel that image ads
are more responsive but convert less while text adverts may convert more but is
less visible to the visitors. Most often than not, web surfers are used to
graphic advertising. So much so we may even overlook such graphic ads at times
unless it really catches our eyes. Graphics ads tend to promote brand image as
a whole rather than a specific service (with some exceptions of course).
Normally, they are assumed to have worse conversion rates.
Text based ads are considered the least intrusive. Being less
obvious (as compared to graphic based), some would not even bother to read it.
However, the trade-off is, when one really read it, there is a high possibility
that it will be clicked. I would refer such ads to be, sort of like
"targeted ads". Take a look at AdWords ads and you will know what I
mean.
Like it or not, Google AdSense is here to stay. For those who
are new to AdSense or will be trying out seriously in the near future, do your
homework now. Learn to experiment and try out for yourself on the best ads
strategies. You will realise there are much more to uncover for yourself.
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