By Carolyne
N Mwangi
Money has always been the driving force of any society. The
exchange of money is what makes the world go round and round. Money takes your
children to school, puts a roof over their heads, and buys the clothes on their
backs. It's human to always worry where the next dollar will come from or how
you can square that coveted promotion that will bring in more money hence
provide a better lifestyle for you and your family.
In life, I have come to realize that the more you worry about
money the more elusive it gets. Ideas come when you are at rest for example,
did you know that you can earn money on the internet simply by having a website?
Google has come up with a product called Google AdSense. This
programme allows you to display Google advert on your website and in return
Google pays you. These adverts are usually related to the content on your
website. For example If your website content is related to selling holiday
destinations, then your website can display adverts that are related to holiday
travel e.g suitcases, swim suits, air flight destinations, taxi and car hire
services.
Many people confuse Google AdSense and Google AdWords. Google
AdWords allows you to advertise your website through Pay per Click (PPC)
advertising on the Google search engine whereas Google AdSense is simply
displaying other people's Google AdWords on your website.
Google AdSense is very easy to display on your website, Google
AdSense will give you a code to insert in your HTML website. The good news is
that you can place the Google AdSense codes on every web page in the website
hence you can earn money from every page on your website. Every time a visitor on
your website clicks one of the adverts displayed by Google; you earn a
percentage of the profits.
You can enter the Google AdSense programme by simply applying
for an account and imputing your website URL. Google will analyze your website
to determine whether it meets the Google set guidelines.
One of the greatest requirement
is that the website should be original, well-developed with no broken links and
the content should be fresh and regularly updated with authentic content. You
can use the Word tracker free keyword tool to search for profitable yet
underdeveloped niche areas to write on. These keywords should be high in
traffic and low in competition. It's always advisable that you concentrate on a
niche you are passionate about because developing content will be a walk in the
park.
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